1. Introduction

We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and store your information, particularly in the context of holiday accommodation bookings and marketing activities including email, digital advertising, and search engine marketing. This policy is compliant with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applies when you interact with our website, make a booking, or engage with our marketing content.

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2. Who We Are

The Wildings Elms Meadow 
Elms Meadow Ltd - Waveney Lodge, Elms Road, South Norfolk NR34 0EJ
Email: anissa@thewildingselmsmeadow.com

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3. What Data We Collect

We collect personal data you provide directly and data collected automatically through your use of our website or marketing channels. This includes:

a) Personal Identification Data:

• Name

• Email address

• Phone number

• Postal address

• Booking preferences (dates, accommodation type, guest details)

b) Transaction Data:

• Payment information (processed securely via third-party providers)

c) Communication Data:

• Emails, messages, or customer service interactions

• Reviews or feedback

d) Marketing & Technical Data:

• IP address and location data

• Browser type and version

• Device information

• Referral source (e.g. search engines, ads, email campaigns)

• Interaction data from digital ads, search campaigns, and email newsletters (e.g., open rates, clicks)

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4. How We Use Your Data

We only process your data where we have a legal basis under GDPR. We use your data for:

• Processing bookings and managing your stay

• Providing customer support and responding to inquiries

• Sending booking confirmations and updates

• Marketing communications via email (with consent)

• Retargeting and remarketing via platforms like Google Ads, Facebook, and Instagram

• Optimizing search engine visibility and ad performance

• Improving website performance and user experience

• Fulfilling legal obligations (e.g., tax reporting)

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5. Marketing Communications

We may use your contact details to send:

• Special offers and promotions

• Seasonal updates and holiday tips

• Retargeting ads based on your previous interactions.

• We use tools like Mailchimp, Google Ads, and Meta Ads to manage these campaigns.

You have the right to:

• Opt out at any time via the unsubscribe link in our emails

• Manage your ad preferences in your Google or Facebook account settings

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6. Legal Bases for Processing

We rely on the following legal bases:

• Contractual necessity – for processing bookings and customer service

• Consent – for marketing emails and tracking technologies

• Legitimate interests – for improving services and advertising (where consent is not required by law)

• Legal obligation – where necessary for tax, regulatory, or law enforcement purposes

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7. Data Sharing and Third Parties

We do not sell your data. We may share it with trusted third parties for the purposes described, including:

• Payment processors (e.g., Stripe, PayPal)

• Booking engines or channel managers (e.g., Lodgify, Smoobu)

• Marketing platforms (e.g., Mailchimp, Google Ads, Meta Ads)

• IT and analytics providers (e.g., Google Analytics)

• Legal or regulatory authorities, if required

All third parties are GDPR-compliant and only process your data based on our instructions.

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8. Data Transfers Outside the EU/EEA

If we transfer your data outside the EU/EEA (e.g., to marketing platforms), we ensure adequate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs)

• Data Processing Agreements (DPAs)

• Verified adequacy decisions from the European Commission

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9. How Long We Keep Your Data

We retain data only as long as necessary:

• Booking and transaction data: 6 years (for legal and tax reasons)

• Marketing data: Until you withdraw consent or unsubscribe

• Website analytics: Retention periods as defined by Google Analytics and ad platforms

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10. Your GDPR Rights

You have the right to:

• Access your data

• Correct inaccuracies

• Request erasure (right to be forgotten)

• Restrict or object to processing

• Withdraw consent at any time

• Request data portability

• File a complaint with your local data protection authority

• To exercise your rights, email us at anissa@thewildingselmsmeadow.com.

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11. Cookies & Tracking

Our website uses cookies and similar tracking technologies to:

• Analyze website usage

• Improve user experience

• Deliver personalised ads

• Track performance of email and digital campaigns

• You will be asked to accept or manage cookies when you first visit our site.

• More details are available in our Cookie Policy.

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12. Third-Party Links

Our site may contain links to other websites (e.g., local attractions). We are not responsible for their privacy practices and recommend reviewing their policies.

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13. Policy Updates

We may update this Privacy Policy as needed. Changes will be posted on this page with a revised “Effective Date.” Please review it periodically.

 

14. Contact Us

If you have questions about this Privacy Policy or your data rights:
📧 Email: anissa@thewildingselmsmeadow.com
 

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